From Evee Erb’s Unaddressed exhibit at The Scrap Exchange in October 2019

I don’t know about you, but the way I consume my daily email (particularly newsletters and digests) and social media is by scrolling through and opening the links that intrigue me in new tabs to visit later.

Last week, I had three tabs open and was struck by a theme. The pages I opened were:

  1. Madewell in Residence x Ohkii Studio Bandana
  2. ‘The Best Thing You Can Do Is Not Buy More Stuff,’ Says ‘Secondhand’ Expert
  3. We Combed Every Inch Of Amazon For The 29 Best Affordable Dresses

And I had to laugh. Here I was, about to listen to a piece about how we’re buying–and also donating–so much stuff that thrift stores can’t keep up, while simultaneously getting ready to dig into a round-up of the fast fashion dresses available on Amazon and contemplating purchasing a (very pretty) scarf (that I don’t need) on sale.

Since June, I have been living under a “no new clothes” personal policy. The rules are that I can buy secondhand/pre-owned, with exceptions for shoes, underwear, and some running gear (though lots of quality running gear can be found secondhand). Up until the Black Friday/Cyber Monday weekend, I had made exactly two exceptions with no regrets.

Then the biggest shopping weekend of the year hit and I felt myself getting swept up in the usual excitement of time-sensitive deals. I made another couple exceptions, but truly: it could have been much worse. And I’m obviously still feeling the buzz of contentment from consumerism with every shopping-related tab I open, but I’m also seeing more and more content about sustainable fashion, which is reminding me not to go crazy and to choose any exceptions wisely.

A couple days after the incongruous tab-opening incident, I was pleased to notice that I opened one email that offered a credit on an item on my Amazon wishlist, The Conscious Closet: The Revolutionary Guide to Looking Good While Doing Good, as well as a Good On You newsletter with a list of the “Best Ethical Outfits for the Festive Season” (among other ethical fashion articles). Things are looking up already.

I have a feeling that buying less and more wisely (particularly when it comes to clothing) is going to be a theme in my life (and consequently my blog). Please share your sustainable fashion tips in the comments and stay tuned for more on this topic!

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