I’m Nina.



A lot of business owners, operators, and nonprofit leaders are stuck in the weeds of day-to-day operations and need their precious time freed up to work on achieving their visions. I can help you identify and remove bottlenecks, improve processes, and implement new tools and initiatives.


I write about work, life, both, and neither and publish it here (always) and elsewhere (sometimes).

Bull City Beer Runners

I am the co-founder and co-organizer of the downtown Durham social run club, Bull City Beer Runners. We organize through Meetup and host two regular runs a week, one monthly run, and additional events throughout the year. We march at Durham PRIDE, volunteer at races, and collaborate with other area run clubs!


Enrichment is a project that seeks to introduce curious Bull City adults to new and exciting things–and each other–through hands-on classes. Topics range from the wacky (like basic tap dancing steps) to the incredibly useful (like folding a fitted sheet).

The point isn’t mastery; it’s learning something new while meeting people who are similarly curious and thirsty for knowledge.


My professional bio usually says stuff like:

  • Studied Communications at Northeastern University in Boston. At first, I thought I wanted to focus on mass communications, and spent a lot of time in classes like marketing and audio production, but by the end of college, I focused more on interpersonal communication. Now that I’ve been out of college and in the workforce for a while, I’ve realized that I use my organizational communication knowledge the most (and find it fascinating).
  • Taught comprehensive sex education to students, adjudicated youth, and community members in Philadelphia and Delaware with Planned Parenthood. I love the performative aspect of teaching, especially for large groups. I also coordinated affiliate participation at health fairs and engaged in efforts to spread the word about services in targeted neighborhoods throughout the region.
  • Was a one-person communications/development department for the Hepatitis B Foundation, responsible for creating and tracking communication campaigns including the monthly e-newsletter sent to over 8,000 subscribers, the winter and spring fundraising appeals, and the annual report. I was also responsible for the record-breaking success of the annual gala, and the first World Hepatitis Day Rally in Washington, DC.
  • Worked on a web-based health intervention for young black men and transwomen who have sex with men at the Institute for Global Health and Infectious Diseases at the University of North Carolina at Chapel Hill. I wrote all of the content for and evaluated the user experience with the website; developed and implemented the recruitment and retention strategy; screened and enrolled participants; and was their primary point of contact throughout the study.
  • Earned a Master’s of Public Health in Policy and Management at UNC’s Gillings School of Global Public Health.
  • Joined Counter Tools as a Project Director and eventually became Executive Director, where I focused on improving processes to increase efficiencies for the benefit of partners as well as organizational finances (more about that on my Consulting page).

But here’s the good stuff you don’t get from a professional bio:

  • My first job ever was working the front desk at my dance studio which mostly consisted of marking tiny little ballerinas present for class. I was there all the time anyway (I did tap and jazz, mostly, and competed quite a bit). I don’t dance anymore, but have big plans to get back into the studio soon!
  • In college, I was a radio DJ (DJ Tanner, spinning mostly ’80s and ’90s jams), a founding member of the campus TV station, studied human rights in Costa Rica for a semester, and did an internship writing copy for the company that is now Wayfair.
  • Teaching sex ed for Planned Parenthood had been one of my dream jobs ever since I took ‘Sociology for Living’ in summer school before my freshman year of high school. And I really, really loved it.
  • I’m an accidental expert on elopements! After my husband and my elopement was featured (twice!) on the popular website, A Practical Wedding, I was interviewed by The New York Times and The Washington Examiner. I figured I might as well ride that wave, so I wrote (and narrated!) a how-to/motivational book called How I Eloped in 10 Easy Steps (and how you can, too), and I have it on good authority that it inspired at least one couple to go for it.
  • This is not my first time as an entrepreneur. I started Porkchop PR in 2011 to provide marketing services to local small businesses. I created a web presence for an architecture firm and a bar/restaurant, redesigned marketing materials for a sewing school’s summer program, and got an independent caterer on the preferred list of vendors at two popular venues, which allowed her to hire staff. Despite its successes, Porkchop didn’t last long; but I learned a lot to set me up for this go-round!
  • About a year after my husband and I moved to NC from Philly, we started Bull City Beer Runners, a social running club inspired by various run clubs in Philadelphia and the Hash House Harriers. We now have over 1,000 members, two weekly runs, and many special events.
  • I’m a proud dogmom to Gloria and Rose.